PPC Training

• Understanding Inorganic Search Results
• Introduction to Google Ad-words & PPC Advertising
• Overview of Microsoft Ad-center (Bing & Yahoo)
• Setting up Google Ad-words Account
• Understanding Ad-words Account Structure
  • Campaigns, Ad-groups, Ads, Keywords, etc.
  • Types of Advertising Campaigns – Search, Display
  • Shopping & Video
  • Difference between Search & Display Campaigns

• Creating Your Firs Google Ads Account
• Understanding the Google Ads Account
  Hierarchy
• Using Your Website Navigational Structure
  to Structure Your Google Ads Campaigns
• Understanding Location Targeting
• Configuring Location Targeting in Google
  Ads
• Understanding Advanced Location Options
• Setting and Configuring Languages
• Setting Your Daily Budget and
  Understanding How Daily Budgets Work in Google.
• Using Google’s Default Bid Strategy (Clicks)
  And Optional Max CPC Bid Limit
• Bidding Strategies: Target Search Page
  Location
• Bidding Strategies: Target ROAS
• Bidding Strategies: Target CPA
• Bidding Strategies: Target Outranking Share
• Bidding Strategies: Maximize Clicks
• Bidding Strategies: Enhanced CPC Bidding
• Bidding Strategies: Manual CPC Bidding
• Campaign Start and End Dates
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Location Extensions
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings

• Ad Group Structure Basics and Organization
• Ad Group Structure Ideas
• Creating Our First Ad Group in Google Ads

• The Anatomy of Google Text Ads
• Compliance in Google Text Ads
• Requesting a Manual Review of Your Ads
  and Expediting the Process
• Best Practices for Successful Text Ads

Configuring Your Billing Details in Google
Ads

• Keyword Basics: Keywords vs Queries
• The Basics of Keyword Research
• The Basics of Keyword Planning
• The Basics of Keyword Organization
• Understanding Keyword Match Types
• Keyword Match Types: Broad Match
• Keyword Match Types: Broad Match
  Modified
• Keyword Match Types: Phrase Match
• Keyword Match Types: Exact Match
• Keyword Match Types: Negative Match
• Using the Search Term Report to Find
  Negative Keywords
• Understanding Negative Keyword Lists
• Adding Negative Keywords at The Ad Group
  Level
• Keyword Research: Google Suggestions,
  Google Related Searches and Autocomplete
• Keyword Research: Using the Google
  Keyword Planner
• The 6 Main Ways People
  Communicate With Search Engines
• Keyword Planning: Understanding the Buyer
  Funnel
• Keyword Planning: What Keywords Can
  Teach Us About Buying Intent
• Keyword Organization Mergewords
• Keyword Bidding Basics: Setting Your Initial
  Max CPC Bids

• Account Structure: How To Create A New Ad
  Group Within Your Campaign
• Creating Multiple, Relevant Ads For Your
  New Ad Groups
• How To Navigate Between Ad Groups,
  Keywords and Ads Within A Campaign

• Introduction To The AdWords Auction
• Understanding Quality Score: Click Through
  Rate And Ad Relevancy
• Understanding Quality Score: Landing Page
  Quality
• Understanding Ad Rank and How It Is
  Calculated
• When You Could Ignore Low Quality Scores
  (and when you can’t!)

• Navigating The AdWords Dashboard
• How To Edit, Pause And Enable Keywords,
  Ad Groups and Campaigns
• Editing The Essential Campaign Settings
• How To Create New Campaigns That Will
  Improve Your Results
• How To Use Your Website To Make The
  Best Campaigns Possible
• How To Set Up Powerful Custom
  Schedules For Your Campaigns
• Understanding Bid Adjustments And Using
  Them To Enhance Your Custom Schedules

• Understanding Negative Keywords
  In-Depth
• Using Broad, Phrase and Exact Match With
  Your Negative Keywords
• Adding and Removing Negative Keywords
  and Negative Keyword Lists

• Introduction To Ad Extensions
• The Benefits Of Using Ad Extensions
• Different Types Of Ad Extensions and Best
  Practices
• Adding Sitelink Extensions
• Configuring Your Sitelink Extensions For
  The Best Results
• Adding Callout Extensions And Phone
  Extensions

• The 5 Primary Forms Of Remarketing
• Realizing The Benefits And Importance Of
  Remarketing
• How To Create And Add Your Remarketing
  Tag
• Creating Your First Remarketing Audience
• Configuring Your Remarketing Campaign
  Settings

• Understanding The Basics Of Conversion
  Tracking
• Exploring The Different Conversion Actions
  Visitors Take On Your Site
• Setting Up Conversion Tracking For Form
  Submissions
• Generating And Installing Your Conversion
  Tracking Tag
• Understanding The Basics Of Phone Call
  Tracking
•  

• Return On Investment (ROI) vs. Return On
  Ad Spend (ROAS): Important Distinction
• How To Mathematically Calculate ROI and
  ROAS
• Calculating Max CPC Bids From Your
  Conversion Rate And Conversion Value
• Calculating Profitable Keyword Bids Based
  On Revenue Per Click

• Types of Display Campaigns – All features, Mobile App, Remarketing, Engagement.
• Creating Your First Display Campaign.
• The difference between Search & Display Campaign Settings.
• Doing Campaign Level Settings.
• Understanding CPM bid Strategy.
• Doing Advanced Settings.
• Ad-scheduling.
• Ad-delivery.
• Understanding Ads Placements.
• Creating Different Ad-groups.
• Using Display Planner Tool.
• Finding Relevant Websites for Ads Placements.
• Creating Text Ads.
• Creating Banner Ads Using Tool.
• Uploading Banner Ads.
• Examples of good & bad Banner Ads Display Campaign.

• Setup your Youtube Ads
• Different types of Video Ads
• What is CPV bidding
• Creating your 1^st Video Ads

• Setting up your Data feed
• Setting up your PLA Campaign
• Creating Ad-groups

Creating Ads

Creating your App Install Campaign

• Understanding Search Queries and
  What We Learn From Searcher Language
• Accessing The Search Query Report
  and Understanding Long Tail Keywords
• Qualifying Your Ad Text and How To
  A/B Split Test Your Ads