Online Reputation Management (ORM) plays a vital role in Digital Marketing. ORM helps to get rid of negative reviews about a company and brand from search engines, ORM takes away harmful hidden content. In the present Scenario, the Future Career Scope Of ORM is very high.
Reputation is 1st priority for any business, if there is a bad review it would create a negativity in the mind of people. To overcome this hindrance, we use ORM Services.
Online Reputation Management involves inserting new content online that pushes previous or unwanted content lower in search results. Online reputation management (ORM) is the act of watching, addressing or mitigating search engine result pages or mentions in online media and web content. It’s all about control of an individual’s or business’s reputation. Online reputation management clearly has a big impact on a company’s revenue. It can easily be said that the Future Career scope of ORM is bright.
An effective online reputation management strategy can also provide you with the new opportunities and insight on increasing your brand awareness. 75% online users are more likely to scour through negative material available through searches as opposed to reading positive articles and information. This, to an extent, can be attributed to social media that has made spreading negative content an easy job. People talk about brands, celebrities, events, and everything that they like or see around them. Being a marketer, you need to listen to and analyze everything that they are saying about your brand, and how is it affecting your business.
Importance of ORM in Business
Building reputation in the market is the long-term procedure. But it takes only a few negative comments to get a bad image in the market. Google is now having auto produced Google places sites to find and collect the online review for the business sites. Google will automatically craft a place for every business group even if they don’t ask or request Google to create. This Google places sites will show the analysis from other search engines like yahoo yelp etc. A bad review on Google can ruin nearly all chances of capturing leads online.
Like Search Engine Optimization, ORM has developed into a new industry. Companies have started their own ORM section. Hundreds of companies which provide only this service have been started. Institutions have started providing a course for online reputation management service. The scope of it has vastly increased. This industry will provide a lot of youngster job opportunity.If someone, searches about a company in any search engine, say, Google if the result is very negative, then he/she will surely avoid that company.
Advantages of ORM
1.) Higher trust- Brands with a good online reputation are trusted more because people depend on the opinions of others. People appear to trust a company or person; others are likely to follow with the same sentiment. Research displays that 83% of people trust brand recommendations from friends, and nearly 70% trust consumer opinions more than paid advertisements.
2.) More profitable- Companies with good online reviews tend to attract more business. Other industries benefit in much the same way from a good online reputation.
3.) Better talent- People want to work at a good company that is “going places”. They trust the opinions of current and past employees. Along with workplace reviews, positive content online leads to a feeling they might have a bright future at your company. Companies with better reputations tend to attract more, and therefore better, talent.
4.) Less risk- Companies with bad online reputations tend to earn worse reputations. This may be because of systemic problems within the company but it may also be the reputation management version of the “broken window theory”.
Scope of ORM
Eighty percent of customers are influenced by the advice they get from social media. For businessmen, this is an important issue. Now they need to advertise as well as manage their reputation of their brand. They are only twenty percent of people who buy products after viewing advertising while rest of the people trust the advice of the peer.
From Coco cola to Wal-Mart desires online reputation. Big companies have realized the value of online reputation for local business. Before 2000 branding of the product had huge importance. Since 2000, the importance of branding has lessened and Importance of Online reputation management (ORM) has increased. At present the Future Job Career scope of ORM are positive.
ORM is beyond the personal branding. It is also troubled with product branding. In ORM three process is done,
1) Decreasing online negative reviews.
2) Retain the online reputation.
3) Building the online reputation.
A company will lose business if that does not take care of its online reputation. Managing an online reputation is a new age method for improving the business. Companies should spend some money on online reputation management. Big businesses have started their own ORM sections.
After browsing through the website, next, a potential customer will definitely search in the search engines about the company. If a negative comes up in a search engine or bogus rip of the report comes up, then the company will miss his regular customer or new potential customer. So with the development of the IT Sector ORM has come up with a brilliant career choice and its big cities like Mumbai and Noida it has a greater scope.
Salary in ORM
In India’s the average salary of an ORM, Specialist is 2.5 lacs to Rs.4 lacs per year for fresher’s and it will continue to rise with experience. There are many job openings in the IT industry for Online Reputation Management. It clearly suggests that the Future Career scope of ORM is positive.